JAWBONE PRIME OUT-OF-BOX EXPERIENCE
While at Fuseproject, I had the opportunity to redesign the packaging of the Jawbone. Our goal was to take a definite step towards a better user experience and a greener packaging by doing the following:
- reduce overall packaging size (save on material, save on shipping)
- reduce amount of petroleum based plastic (bioplastic accessory box).
- complete new offering of fit accessories.
All of these features were implemented in the Jawbone Prime and Icon packaging. We designed a delightful step-by-step out of box experience, where the consumer would be greeted, and offered to tailor his Jawbone to his ear with a new selection of fit accessories.
The Jawbone Prime packaging received a Dieline 1st place design award.
Tweet
While at Fuseproject, I had the opportunity to redesign the packaging of the Jawbone. Our goal was to take a definite step towards a better user experience and a greener packaging by doing the following:
- reduce overall packaging size (save on material, save on shipping)
- reduce amount of petroleum based plastic (bioplastic accessory box).
- complete new offering of fit accessories.
All of these features were implemented in the Jawbone Prime and Icon packaging. We designed a delightful step-by-step out of box experience, where the consumer would be greeted, and offered to tailor his Jawbone to his ear with a new selection of fit accessories.
The Jawbone Prime packaging received a Dieline 1st place design award.
designed with fuseproject | 2009
Tweet